Leonidas’ success steadily grows and more shops open in Brussels: Boulevard Adolphe Max, Rue des Fripiers and Porte de Namur. The people of Brussels can’t get enough of these small boxes filled with delicious handmade chocolates which are fresh and full of flavour -- all at an unbeatable price to boot. Until 1966, you could buy 100 grams of chocolate for 10 Belgian francs (€0.25).